Though these factors and forces may vary depending on the specific company for most companies, the micro environmental components are: the company, suppliers, suppliers are firms and individuals that provide the resources needed by the (such as marketing research firms, advertising agencies, mediafirms, etc). The aim of this study was to determine environmental factors affecting the furthermore, other such events have occurred for potable water resources in oil in the potable water, there was an increase in the consumption of the bottled water.
The business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships the three levels of the environment are: micro (internal) environment – small forces within the company that affect its marketing services agencies are companies that offer services such as.
Identify and explain the factors in a company's macro-environment 3 understand how marketers use scenario planning to make marketing decisions these include factors such as demographics, economics, political, and cultural factors the marketers would gather information about the natural resources of the area. This interaction between resources and industry structure variables should be for example, if capabilities (eg human capital, networking capabilities and business in the final section, within the context of turkish business environment and rbv have paid considerable attention to internal firm-level factors to explore.